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Communicating Out Of A Crisis Michael Bland

Communicating Out Of A Crisis

Michael Bland

Published June 19th 1998
ISBN : 9780333720974
Hardcover
264 pages
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 About the Book 

This text examines the impact of a crisis - big or small - and the threat of negative publicity to corporate reputation. Arguing that most companies have no crisis management plans and hope that disaster will never strike, the author of this book theorizes that consumerism, legislation, environmentalism, pressure groups and investigative media all necessitate the development of a crisis communications plan. The book shows how a crisis can be managed effectively or even turned to advantage through publicity giving the companys reputation a long term boost.