Home » Media Analysis Techniques by Arthur Asa Berger
Media Analysis Techniques Arthur Asa Berger

Media Analysis Techniques

Arthur Asa Berger

Published
ISBN : 9780803906143
Paperback
240 pages
Enter the sum

 About the Book 

Berger reviews four approaches to media analysis: semiological, psychoanalytical, Marxist and sociological. He describes them in enough detail for students to conduct analyses of their own, and shows their applications to analyses of a feature film,MoreBerger reviews four approaches to media analysis: semiological, psychoanalytical, Marxist and sociological. He describes them in enough detail for students to conduct analyses of their own, and shows their applications to analyses of a feature film, American football, advertisements and all-news radio.